Merium Pervaiz’s journey from influencer to entrepreneur is a powerful story of ambition, resilience, and authenticity. With her deep understanding of her audience and the beauty industry, she launched Merium Pervaiz Cosmetics—starting with hit products like the Bounty Eyeshadow Palette, mascara, and falsies. Each item reflects her personal style and commitment to quality.
What makes her business stand out is her hands-on involvement in everything from product development to customer feedback. She’s built a brand that resonates with South Asian women, offering high-performing yet affordable makeup designed for their needs. In doing so, Merium has become more than an influencer—she’s a role model for aspiring women entrepreneurs in Pakistan and beyond.
